This is genius. Be sure to click through to see the entire post at Brand New, and visit the Nordkyn website to see the logo animation. Wonderful stuff.

“The visual identity is based on two main ingredients; our newly developed payoff, “Where nature rules,” and weather statistics from the Norwegian Meteorological Institute. A feed of weather statistics affects the logo to change when the direction of the wind or the temperature changes. On the website, the logo updates every five minutes. We developed a logo generator where Visit Nordkyn can download their logo to the exact weather conditions of that particular moment. Nordkyn is truly a place where nature rules, even over the visual identity.” \(via Where the Cold Wind Blows - Brand New)